Artificial intelligence-powered audio curation platform Super Hi-Fi announced on Tuesday (Sept. "Music services today are challenged to create a differentiated and compelling experience for their listeners," said Super Hi-Fi co-founder and chief executive officer Zack Zalon in a statement. "The existing lack of original content, combined with noticeably jarring differences in audio levels and distracting transitions, results in a subpar experience for millions of listeners. It's critical for streaming services to sonically distinguish themselves in order to remain viable. Super Hi-Fi's platform empowers digital music providers to offer their customers a personalized, sonic experience that will drive engagement and enduring loyalty."

The new AI capabilities will allow iHeartRadio to revolutionize its digital music service by creating a listening experience that mimics the polished production of live radio. The new integration brings the best of live broadcast radio to digital streaming music by delivering flawless song transitions, including precise crossfades, volume leveling and truly gapless playback to iHeartRadio's listeners. "Radio DJs and programmers have mastered the art of segueing music to create beautiful transitions from song to song, maintaining the desired energy and mood of the listening experience that more than a quarter of a billion live radio listeners have grown accustomed to hearing," said Chris Williams, Chief Product Officer for iHeartRadio. "Creating transitions that are unique to each individual song combination is not an easy task, and with the billions of potential song combinations available on our platform and new ones coming every day, it was impossible to scale this by hand. Working together with Super Hi-Fi we have made the impossible, possible, and we are excited to share this new listening experience with our listeners."